We are Momo Anders (they/them) and Leon Hochhäuser (leon), two queer,
white, first-language German speakers and visual communication students. At the beginning of the call for proposals for this year's Rundgang design, we realised that all previous posters were exclusively monolingual. And this in a city and with students who are also characterised by their And all this in a city and with students who are also characterised by their variety of languages spoken. There is a discrepancy between the international image that the UdK Berlin proclaims and the structures that considerably restrict the access and participation of non-German-speaking students. This contradiction gave rise to our design concept for this year's Rundgang.
The main element of the design is the 14 handwritten translations of the word "Rundgang" into the first language of 13 students from all faculties, which were submitted following an official call for entries. These 14 languages show a very small sample of the linguistic diversity of all UdK Berlin students. Some refused to make their handwriting and language skills available to the UdK Berlin for advertising purposes, citing experiences of discrimination and barriers at the university.
It is clear that some employees and many student initiatives are already campaigning for structural change and anti-discrimination. This work is particularly exhausting for those affected. However, to date, their expertise has hardly been seriously included and taken into account in higher education policy decisions. Actual change for more inclusion is absolutely dependent on the perspective of those who are excluded from the current structures.
If you can't read many of the posters handwritten by students, this experience is intended to sensitise you to a very small section of barriers that students experience every day at the UdK Berlin.
Momo Anders and Leon Hochhäuser, designers of the Rundgang Design 2024, Campaign Design, Visual Communication Course